Just a Pig.
Not a CEO. Not a founder. Not optimising. Not grinding. Just here, rolling in mud, existing magnificently, profoundly unbothered by whatever quarterly target you happen to be missing.
Scroll, if you must
While you are checking email at six in the morning, I am rolling in mud.
While you “optimise” your morning routine, I am taking my fourth nap.
You have a vision board.
I have a trough.
We are not the same.
A perfectly ordinary Tuesday.
No KPIs, no calendar invites, no inboxes. Just a thoughtful sequence of small, deliberate acts of magnificent inaction.
“Productivity is a story you tell yourself between snacks. I have skipped the story.”
— The Pig, in conversation with itself
Naps today
04
Hours slept
14.5
Slack messages read
00
You call it lazy. I call it rejecting the capitalist expectation of constant productivity. Also—and this matters—I am literally a pig. I cannot read your Slack messages.
Eat. Sleep. Repeat.
A complete philosophy, condensed to fit on the back of a feed bag. Memorise it. Apply liberally.
-
Eat
Food is not a reward for productivity.
Food is food. Eat it. Eat more of it. Nobody, on their deathbed, has ever quietly regretted the meal.
-
Sleep
“I'll sleep when I'm dead” is why you look like that.
Meanwhile: fourteen hours of horizontal devotion, and the complexion glows. Try it. Cancel something.
-
Repeat
The algorithm is short. The system works.
Disruption is a meeting. Reinvention is a deck. The pig has neither, and the pig is fine.
Stop doing.
Start existing.
There is no newsletter. There is no community. There is no twelve-week course. There is, however, a pig — and the pig has it figured out.